The History Channel
Jessie made a comment the other night while I was watching UFO Hunters on the History Channel that got me thinking: Why do they still call it the History Channel. Sure, they still air plenty of historical shows and documentaries, but all of their “prime time” shows have just about nothing to do with history. I think the best way for the network to handle this is to split off in to two separate stations. Similarly to how Cartoon Network didn’t have enough time in the day to air both classic and modern cartoons, so they split off the classic cartoons in to the Boomerang channel. Keep the History Channel for shows that actually involve, well, history, and create a new channel for all of their “hit” shows that have absolutely nothing to do with history. The types of shows that they’ve been airing (UFO Hunters, Monsterquest, Cities of the Underworld, Ax Men, et al.), all seem like they would fit great in a network called something along the lines of “The Discovery Channel”. Alas, I did a little bit of research and learned that the discovery channel is already taken. To the best of my knowledge, the History and Discovery channels are in no way affiliated, so the History Channel will have to do better than “Discovery 2″ as a name for my proposed spin-off channel. Something along the lines of “[H] Explore” might work well, as they can keep the their logo for brand recognition, while better identifying the content that they air.
