Reserve Online, Pick Up In-Store For The Holidays

With plenty of time to spare for the 2009 holiday season (although the seasonal isle at Walgreens would make you think Christmas is next week), Apple has announced a new option consumers to reserve a product through their online store and have it ready and waiting at your nearest Apple Store. Their goal is to guarantee to customers that the product they are looking to buy for their loved ones this December will be available in-store when they go looking for it.

As Apple’s Reserve and Pick-up page states,

“With Reserve and Pick Up, you can make sure the top things on your list are definitely under the tree. Reserve an iPod or Mac online today and it will be waiting for you to pick up and purchase at an Apple Retail Store from December 15 to 24. You can even have many products wrapped. It’s just another way we make it even easier to get through the holiday crowds — and your gift list.”

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